MAMMOTH MUG

For Mammoth Mug's Summer Collection, we set out to capture the feeling of long summer days—bright, energetic, and full of personality. The campaign was designed to celebrate the season through vibrant colour, playful movement, and lifestyle-driven imagery that positioned Mammoth Mug as an everyday essential for life on the go.

The creative direction embraced bold flash photography, saturated tones, dynamic compositions, and authentic interactions that brought the collection to life. Inspired by nostalgic summer moments with a modern editorial edge, the imagery balances polished commercial photography with candid, carefree energy. Every frame was crafted to feel fresh, expressive, and full of movement, creating a campaign that is as much about the lifestyle as it is about the product.

A palette of citrus-inspired colours, soft neutrals, clear acrylics, glossy finishes, and playful props created a bright, tactile world that feels elevated and approachable, translating seamlessly across digital campaigns, social media, e-commerce, and advertising.

Team

Creative Director, Concept & Styling: Christina Schmidt
Photographer: Sandra Monaco Photo
Video: Sandra Monaco / UGC Video: Christina Schmidt

Modeling Agencies: LeDrew Models, B&M Models

Talent: Nic, Kenzie, Emilia, Tre

Social Media Management: Christina Schmidt