MAMMOTH MUG

For Mammoth Mug's 2025 Winter/Spring Campaign, our goal was to create imagery that felt bold, modern, and effortlessly aspirational—capturing the energy of everyday movement while showcasing the brand's expanding lifestyle identity.

Working with a clean, high-impact studio environment, we combined dynamic posing, directional flash, layered styling, and intentional colour palettes to create a campaign that feels fresh, confident, and unmistakably Mammoth Mug. The imagery balances fashion-inspired moments with authentic lifestyle storytelling, allowing both the products and the personalities of the talent to take centre stage.

Every scene was designed to highlight Mammoth Mug as more than a hydration brand—it represents an active, design-conscious lifestyle. From playful group interactions to elevated individual portraits and product-focused compositions, the campaign delivers a cohesive visual language that translated seamlessly across digital marketing, social media, e-commerce, and advertising.

Team

Creative Director, Concept & Styling: Christina Schmidt
Photographer: Sandra Monaco Photo

Modeling Agencies: LeDrew Models, B&M Models

Talent: Nic, Maks, Hannah, Sofia, Una & Yuvi

Assistant: Natalie Maksym

Social Media Management: Christina Schmidt

Behind The Scenes