LATIN SPARKS

A high-energy content campaign capturing the colour, movement, and community behind one of Canada's fastest-growing Latin music and culture festivals. Working across photography and social-first content, our goal was to document the event as it unfolded—balancing authentic storytelling with polished imagery that could fuel marketing long after the festival ended.

From electrifying dance battles and live DJs to candid crowd moments, vibrant branding, and intimate portraits, every image was created to immerse viewers in the atmosphere. The visual direction focused on genuine emotion, bold colour, dynamic movement, and documentary-style storytelling while maintaining a clean, editorial finish. Combined with engaging short-form video content for social media, the campaign delivered a versatile library of assets that celebrated the energy, diversity, and cultural connection that define the Latin Sparks Festival experience.

Team

Social Media Management: Christina Schmidt
UGC Video Content: Christina Schmidt
Photographer: Sandra Monaco Photo