THATCH & FRINGE

For Thatch & Fringe, our vision was to create a collection of imagery that felt editorial, fashion-forward, and unapologetically bold—capturing the salon's elevated aesthetic while reflecting the confidence of the people behind the brand.

Inspired by modern fashion campaigns with subtle retro undertones, the visual direction embraced high-contrast flash photography, faded tones, rich texture, and intentional movement. Metallic finishes, leather, faux fur, and a palette of black, white, grey, brown, and warm neutrals created a layered, tactile aesthetic that feels both contemporary and timeless. A balance of crisp shine and subtle grain adds depth, giving the imagery an effortlessly chic, lived-in quality.

Every frame was designed to feel dynamic while celebrating the details that make Thatch & Fringe unique—from the award-worthy interior design to the artistry of the team and the luxury experience they create for every client. The resulting image library delivers a cohesive visual identity across web, social, editorial, and marketing materials while remaining true to the salon's distinctive brand.

The project went on to receive national recognition, with Thatch & Fringe winning the 2026 Contessa Award for Salon Interior Design, celebrating one of Canada's most beautifully designed salon spaces.

Team

Creative Director, Concept & Styling: Christina Schmidt
Photographer: Sandra Monaco Photo