MAMMOTH MUG

A lifestyle content campaign created to launch Mammoth Mug's Cozy Collection, introducing the brand's newest line of mugs featuring refreshed silhouettes, inspirational quote designs, and the debut of their new straw insert system. The objective was to showcase the expanded product line through premium lifestyle imagery that highlighted both its elevated design and everyday functionality.

The creative direction blended cozy indoor moments with urban winter environments, pairing modern athleisure styling, bold flash photography, and rich seasonal tones to create imagery that felt warm, contemporary, and aspirational. Editorial-inspired portraits, clean product photography, and authentic lifestyle moments came together to build a versatile content library for social media, e-commerce, and digital marketing—celebrating the launch of the Cozy Collection while introducing Mammoth Mug's latest product innovations in a fresh, lifestyle-driven way.

Team

Creative Director, Concept & Styling: Christina Schmidt
Photographer: Sandra Monaco Photo
Videographer/BTS: Matt Dziadecki

Modeling Agencies: LeDrew Models, B&M Models

Talent: Una, Nola, Emma, Jiere, Sam

Assistant: Natalie Maksym