MIDNIGHT SNACK

A bold, playful content campaign designed to match the energy of Waterloo's most iconic snack destination. Combining vibrant studio product photography with lifestyle imagery, we created a gallery that feels as colourful and nostalgic as the store itself. Every frame was designed to celebrate the excitement of discovering your favourite treats—from international candy and nostalgic classics to exclusive drinks and limited-edition snacks.

The visual direction leaned into bright pops of colour, hard flash, clean product styling, and energetic lifestyle moments that bring the Midnight Snack experience to life. Graphic flat lays, punchy lighting, and candid moments with families create a cohesive campaign that feels modern, fun, and impossible to scroll past. The result is a versatile image library built for social media, advertising, website content, and ongoing product launches while capturing the personality that makes Midnight Snack a destination, not just a candy store.

Team

Creative Director, Concept & Styling: Christina Schmidt
Photographer: Sandra Monaco Photo

Talent: Natalie Adele